CLIENT: TEA-DO
NO ONE KNOWS TEADO. PEOPLE TRY TEADO BECAUSE IT’S JUST THERE. IT’S A “HIDDEN GEM” IN OTHER WORDS. BUT AFTER 13 YEARS, HIDDEN GEM JUST DOESN'T CUT IT. SOME REVIEWS SAY THEY FOUND TEADO WHILE APARTMENT HUNTING AND REALIZED HOW GOOD ITS DRINKS ARE. WE WANT TEADO VISITS TO BE THOUGHTFUL INTENTS, NOT SURPRISING ACCIDENTS.
THE “HELLO, MY NAME IS:TEADO” CAMPAIGN WOULD START OFF BY UPDATING TEADO’S RELATIVELY OUTDATED BRANDING AND WEBSITE(S). BECAUSE TEADO IS LOCATED MOSTLY ON COLLEGE CAMPUSES, THE CAMPAIGN WOULD CONTINUE BY ORGANIZING SOCIAL ACTIVITIES AND MEETINGS TO INTRODUCE COLLEGE STUDENTS WHO ARE NEW TO THE AREA OR SIMPLY MEETING NEW PEOPLE TO EACH OTHER. LASTLY, THE CAMPAIGN WOULD ALSO GIVE PEOPLE THE OPPORTUNITY TO “MEET” THE OWNER SHIN POON, WHO IS USUALLY HIDDEN.
CLIENT: TEA-DO
NO ONE KNOWS TEADO. PEOPLE TRY TEADO BECAUSE IT’S JUST THERE. IT’S A “HIDDEN GEM” IN OTHER WORDS. BUT AFTER 13 YEARS, HIDDEN GEM JUST DOESN'T CUT IT. SOME REVIEWS SAY THEY FOUND TEADO WHILE APARTMENT HUNTING AND REALIZED HOW GOOD ITS DRINKS ARE. WE WANT TEADO VISITS TO BE THOUGHTFUL INTENTS, NOT SURPRISING ACCIDENTS.
THE “HELLO, MY NAME IS:TEADO” CAMPAIGN WOULD START OFF BY UPDATING TEADO’S RELATIVELY OUTDATED BRANDING AND WEBSITE(S). BECAUSE TEADO IS LOCATED MOSTLY ON COLLEGE CAMPUSES, THE CAMPAIGN WOULD CONTINUE BY ORGANIZING SOCIAL ACTIVITIES AND MEETINGS TO INTRODUCE COLLEGE STUDENTS WHO ARE NEW TO THE AREA OR SIMPLY MEETING NEW PEOPLE TO EACH OTHER. LASTLY, THE CAMPAIGN WOULD ALSO GIVE PEOPLE THE OPPORTUNITY TO “MEET” THE OWNER SHIN POON, WHO IS USUALLY HIDDEN.
CLIENT: TEA-DO
NO ONE KNOWS TEADO. PEOPLE TRY TEADO BECAUSE IT’S JUST THERE. IT’S A “HIDDEN GEM” IN OTHER WORDS. BUT AFTER 13 YEARS, HIDDEN GEM JUST DOESN'T CUT IT. SOME REVIEWS SAY THEY FOUND TEADO WHILE APARTMENT HUNTING AND REALIZED HOW GOOD ITS DRINKS ARE. WE WANT TEADO VISITS TO BE THOUGHTFUL INTENTS, NOT SURPRISING ACCIDENTS.
THE “HELLO, MY NAME IS:TEADO” CAMPAIGN WOULD START OFF BY UPDATING TEADO’S RELATIVELY OUTDATED BRANDING AND WEBSITE(S). BECAUSE TEADO IS LOCATED MOSTLY ON COLLEGE CAMPUSES, THE CAMPAIGN WOULD CONTINUE BY ORGANIZING SOCIAL ACTIVITIES AND MEETINGS TO INTRODUCE COLLEGE STUDENTS WHO ARE NEW TO THE AREA OR SIMPLY MEETING NEW PEOPLE TO EACH OTHER. LASTLY, THE CAMPAIGN WOULD ALSO GIVE PEOPLE THE OPPORTUNITY TO “MEET” THE OWNER SHIN POON, WHO IS USUALLY HIDDEN.
PROBLEM
PROBLEM
“EATING MORE HAS NEVER FELT SO LIGHT”
“EATING MORE HAS
NEVER FELT SO LIGHT”
Our research led us to find the USP that Skinny Pop is lighter than other brands not just in calories but in the actual eating experience. Skinny Pop is known for their addict fan base that can’t seem to get enough.
Our research led us to find the USP that Skinny Pop is lighter than other brands not just in calories but in the actual eating experience. Skinny Pop is known for their addict fan base that can’t seem to get enough.
"Eating More Has Never Felt So Light" focuses on how the popcorn makes you feel when you eat it. We leaned in to the indulging of Skinny Pop that so many customers seem to do.
"Eating More Has Never Felt So Light" focuses on how the popcorn makes you feel when you eat it. We leaned in to the indulging of Skinny Pop that so many customers seem to do.
SOLUTION
Billboard
Experiential: Swing Set
Experiential: Volleyball Court
Experiential: Outdoor Gym
Experiential: Jumping Pillow
Commercial
SOLUTION
PROBLEM
Experiential: Jumping Pillow
Experiential: Outdoor Gym
Experiential: Volleyball Court
Experiential: Swing Set
Outdoor: Billboard
Commercial
Commercial