CLIENT: TEA-DO
NO ONE KNOWS TEADO. PEOPLE TRY TEADO BECAUSE IT’S JUST THERE. IT’S A “HIDDEN GEM” IN OTHER WORDS. BUT AFTER 13 YEARS, HIDDEN GEM JUST DOESN'T CUT IT. SOME REVIEWS SAY THEY FOUND TEADO WHILE APARTMENT HUNTING AND REALIZED HOW GOOD ITS DRINKS ARE. WE WANT TEADO VISITS TO BE THOUGHTFUL INTENTS, NOT SURPRISING ACCIDENTS.
THE “HELLO, MY NAME IS:TEADO” CAMPAIGN WOULD START OFF BY UPDATING TEADO’S RELATIVELY OUTDATED BRANDING AND WEBSITE(S). BECAUSE TEADO IS LOCATED MOSTLY ON COLLEGE CAMPUSES, THE CAMPAIGN WOULD CONTINUE BY ORGANIZING SOCIAL ACTIVITIES AND MEETINGS TO INTRODUCE COLLEGE STUDENTS WHO ARE NEW TO THE AREA OR SIMPLY MEETING NEW PEOPLE TO EACH OTHER. LASTLY, THE CAMPAIGN WOULD ALSO GIVE PEOPLE THE OPPORTUNITY TO “MEET” THE OWNER SHIN POON, WHO IS USUALLY HIDDEN.
CLIENT: TEA-DO
NO ONE KNOWS TEADO. PEOPLE TRY TEADO BECAUSE IT’S JUST THERE. IT’S A “HIDDEN GEM” IN OTHER WORDS. BUT AFTER 13 YEARS, HIDDEN GEM JUST DOESN'T CUT IT. SOME REVIEWS SAY THEY FOUND TEADO WHILE APARTMENT HUNTING AND REALIZED HOW GOOD ITS DRINKS ARE. WE WANT TEADO VISITS TO BE THOUGHTFUL INTENTS, NOT SURPRISING ACCIDENTS.
THE “HELLO, MY NAME IS:TEADO” CAMPAIGN WOULD START OFF BY UPDATING TEADO’S RELATIVELY OUTDATED BRANDING AND WEBSITE(S). BECAUSE TEADO IS LOCATED MOSTLY ON COLLEGE CAMPUSES, THE CAMPAIGN WOULD CONTINUE BY ORGANIZING SOCIAL ACTIVITIES AND MEETINGS TO INTRODUCE COLLEGE STUDENTS WHO ARE NEW TO THE AREA OR SIMPLY MEETING NEW PEOPLE TO EACH OTHER. LASTLY, THE CAMPAIGN WOULD ALSO GIVE PEOPLE THE OPPORTUNITY TO “MEET” THE OWNER SHIN POON, WHO IS USUALLY HIDDEN.
CLIENT: TEA-DO
NO ONE KNOWS TEADO. PEOPLE TRY TEADO BECAUSE IT’S JUST THERE. IT’S A “HIDDEN GEM” IN OTHER WORDS. BUT AFTER 13 YEARS, HIDDEN GEM JUST DOESN'T CUT IT. SOME REVIEWS SAY THEY FOUND TEADO WHILE APARTMENT HUNTING AND REALIZED HOW GOOD ITS DRINKS ARE. WE WANT TEADO VISITS TO BE THOUGHTFUL INTENTS, NOT SURPRISING ACCIDENTS.
THE “HELLO, MY NAME IS:TEADO” CAMPAIGN WOULD START OFF BY UPDATING TEADO’S RELATIVELY OUTDATED BRANDING AND WEBSITE(S). BECAUSE TEADO IS LOCATED MOSTLY ON COLLEGE CAMPUSES, THE CAMPAIGN WOULD CONTINUE BY ORGANIZING SOCIAL ACTIVITIES AND MEETINGS TO INTRODUCE COLLEGE STUDENTS WHO ARE NEW TO THE AREA OR SIMPLY MEETING NEW PEOPLE TO EACH OTHER. LASTLY, THE CAMPAIGN WOULD ALSO GIVE PEOPLE THE OPPORTUNITY TO “MEET” THE OWNER SHIN POON, WHO IS USUALLY HIDDEN.
PROBLEM
SOLUTION
“HELLO, MY NAME IS: TEADO”
No one knows TeaDo. It’s a “hidden gem” in other words. but after 13 years, the hidden gem just doesn't cut it. Some reviews say they found TeaDo while apartment hunting and realized how good its drinks are. We want TeaDo visits to be thoughtful intents, not surprising accidents.
The “Hello, My Name Is:TeaDo” campaign would start off by updating TeaDo’s relatively outdated branding and website then would continue by organizing social activities and meetings to introduce college students who are new to the area or simply meeting new people to each other.
Brochure + Menu
Instagram Posts
Drink Labels
Pole Stickers
Website
Outdoor: Sidewalk
Flyer/Poster
Teaser Reel
SOLUTION
No one knows TeaDo. It’s a “hidden gem” in other words. but after 13 years, the hidden gem just doesn't cut it. Some reviews say they found TeaDo while apartment hunting and realized how good its drinks are. We want TeaDo visits to be thoughtful intents, not surprising accidents.
The “Hello, My Name Is:TeaDo” campaign would start off by updating TeaDo’s relatively outdated branding and website then would continue by organizing social activities and meetings to introduce college students who are new to the area or simply meeting new people to each other.
SOLUTION
Drink Labels
Instagram Posts
Brochure + Menu
Website
Teaser Reel
Teaser Reel
CLIENT: TEA-DO
NO ONE KNOWS TEADO. PEOPLE TRY TEADO BECAUSE IT’S JUST THERE. IT’S A “HIDDEN GEM” IN OTHER WORDS. BUT AFTER 13 YEARS, HIDDEN GEM JUST DOESN'T CUT IT. SOME REVIEWS SAY THEY FOUND TEADO WHILE APARTMENT HUNTING AND REALIZED HOW GOOD ITS DRINKS ARE. WE WANT TEADO VISITS TO BE THOUGHTFUL INTENTS, NOT SURPRISING ACCIDENTS.
THE “HELLO, MY NAME IS:TEADO” CAMPAIGN WOULD START OFF BY UPDATING TEADO’S RELATIVELY OUTDATED BRANDING AND WEBSITE(S). BECAUSE TEADO IS LOCATED MOSTLY ON COLLEGE CAMPUSES, THE CAMPAIGN WOULD CONTINUE BY ORGANIZING SOCIAL ACTIVITIES AND MEETINGS TO INTRODUCE COLLEGE STUDENTS WHO ARE NEW TO THE AREA OR SIMPLY MEETING NEW PEOPLE TO EACH OTHER. LASTLY, THE CAMPAIGN WOULD ALSO GIVE PEOPLE THE OPPORTUNITY TO “MEET” THE OWNER SHIN POON, WHO IS USUALLY HIDDEN.