CLIENT: TEA-DO
NO ONE KNOWS TEADO. PEOPLE TRY TEADO BECAUSE IT’S JUST THERE. IT’S A “HIDDEN GEM” IN OTHER WORDS. BUT AFTER 13 YEARS, HIDDEN GEM JUST DOESN'T CUT IT. SOME REVIEWS SAY THEY FOUND TEADO WHILE APARTMENT HUNTING AND REALIZED HOW GOOD ITS DRINKS ARE. WE WANT TEADO VISITS TO BE THOUGHTFUL INTENTS, NOT SURPRISING ACCIDENTS.
THE “HELLO, MY NAME IS:TEADO” CAMPAIGN WOULD START OFF BY UPDATING TEADO’S RELATIVELY OUTDATED BRANDING AND WEBSITE(S). BECAUSE TEADO IS LOCATED MOSTLY ON COLLEGE CAMPUSES, THE CAMPAIGN WOULD CONTINUE BY ORGANIZING SOCIAL ACTIVITIES AND MEETINGS TO INTRODUCE COLLEGE STUDENTS WHO ARE NEW TO THE AREA OR SIMPLY MEETING NEW PEOPLE TO EACH OTHER. LASTLY, THE CAMPAIGN WOULD ALSO GIVE PEOPLE THE OPPORTUNITY TO “MEET” THE OWNER SHIN POON, WHO IS USUALLY HIDDEN.
CLIENT: TEA-DO
NO ONE KNOWS TEADO. PEOPLE TRY TEADO BECAUSE IT’S JUST THERE. IT’S A “HIDDEN GEM” IN OTHER WORDS. BUT AFTER 13 YEARS, HIDDEN GEM JUST DOESN'T CUT IT. SOME REVIEWS SAY THEY FOUND TEADO WHILE APARTMENT HUNTING AND REALIZED HOW GOOD ITS DRINKS ARE. WE WANT TEADO VISITS TO BE THOUGHTFUL INTENTS, NOT SURPRISING ACCIDENTS.
THE “HELLO, MY NAME IS:TEADO” CAMPAIGN WOULD START OFF BY UPDATING TEADO’S RELATIVELY OUTDATED BRANDING AND WEBSITE(S). BECAUSE TEADO IS LOCATED MOSTLY ON COLLEGE CAMPUSES, THE CAMPAIGN WOULD CONTINUE BY ORGANIZING SOCIAL ACTIVITIES AND MEETINGS TO INTRODUCE COLLEGE STUDENTS WHO ARE NEW TO THE AREA OR SIMPLY MEETING NEW PEOPLE TO EACH OTHER. LASTLY, THE CAMPAIGN WOULD ALSO GIVE PEOPLE THE OPPORTUNITY TO “MEET” THE OWNER SHIN POON, WHO IS USUALLY HIDDEN.
CLIENT: TEA-DO
NO ONE KNOWS TEADO. PEOPLE TRY TEADO BECAUSE IT’S JUST THERE. IT’S A “HIDDEN GEM” IN OTHER WORDS. BUT AFTER 13 YEARS, HIDDEN GEM JUST DOESN'T CUT IT. SOME REVIEWS SAY THEY FOUND TEADO WHILE APARTMENT HUNTING AND REALIZED HOW GOOD ITS DRINKS ARE. WE WANT TEADO VISITS TO BE THOUGHTFUL INTENTS, NOT SURPRISING ACCIDENTS.
THE “HELLO, MY NAME IS:TEADO” CAMPAIGN WOULD START OFF BY UPDATING TEADO’S RELATIVELY OUTDATED BRANDING AND WEBSITE(S). BECAUSE TEADO IS LOCATED MOSTLY ON COLLEGE CAMPUSES, THE CAMPAIGN WOULD CONTINUE BY ORGANIZING SOCIAL ACTIVITIES AND MEETINGS TO INTRODUCE COLLEGE STUDENTS WHO ARE NEW TO THE AREA OR SIMPLY MEETING NEW PEOPLE TO EACH OTHER. LASTLY, THE CAMPAIGN WOULD ALSO GIVE PEOPLE THE OPPORTUNITY TO “MEET” THE OWNER SHIN POON, WHO IS USUALLY HIDDEN.
People don’t think about lip care until it’s too late. They think of their lips as something aesthetic on their face instead of an essential body part.
People don’t think about lip care until it’s too late. They think of their lips as something aesthetic on their face instead of an essential body part.
PROBLEM
PROBLEM
SOLUTION
SOLUTION
Your lips are more essential than you think. "Lips Aren’t Just For Looks, They’re For Life" is a campaign focused on how we treat our lips and why we ignore them until it's too late.
Your lips are more essential than you think. "Lips Aren’t Just For Looks, They’re For Life" is a campaign focused on how we treat our lips and why we ignore them until it's too late.
“LIPS AREN’T JUST FOR LOOKS, THEY’RE FOR LIFE”
“LIPS AREN’T JUST FOR LOOKS, THEY’RE FOR LIFE”
Outdoor
Social
Experiential - Aquaphor Stash
Commercial
CLIENT: TEA-DO
NO ONE KNOWS TEADO. PEOPLE TRY TEADO BECAUSE IT’S JUST THERE. IT’S A “HIDDEN GEM” IN OTHER WORDS. BUT AFTER 13 YEARS, HIDDEN GEM JUST DOESN'T CUT IT. SOME REVIEWS SAY THEY FOUND TEADO WHILE APARTMENT HUNTING AND REALIZED HOW GOOD ITS DRINKS ARE. WE WANT TEADO VISITS TO BE THOUGHTFUL INTENTS, NOT SURPRISING ACCIDENTS.
THE “HELLO, MY NAME IS:TEADO” CAMPAIGN WOULD START OFF BY UPDATING TEADO’S RELATIVELY OUTDATED BRANDING AND WEBSITE(S). BECAUSE TEADO IS LOCATED MOSTLY ON COLLEGE CAMPUSES, THE CAMPAIGN WOULD CONTINUE BY ORGANIZING SOCIAL ACTIVITIES AND MEETINGS TO INTRODUCE COLLEGE STUDENTS WHO ARE NEW TO THE AREA OR SIMPLY MEETING NEW PEOPLE TO EACH OTHER. LASTLY, THE CAMPAIGN WOULD ALSO GIVE PEOPLE THE OPPORTUNITY TO “MEET” THE OWNER SHIN POON, WHO IS USUALLY HIDDEN.