CLIENT: TEA-DO
NO ONE KNOWS TEADO. PEOPLE TRY TEADO BECAUSE IT’S JUST THERE. IT’S A “HIDDEN GEM” IN OTHER WORDS. BUT AFTER 13 YEARS, HIDDEN GEM JUST DOESN'T CUT IT. SOME REVIEWS SAY THEY FOUND TEADO WHILE APARTMENT HUNTING AND REALIZED HOW GOOD ITS DRINKS ARE. WE WANT TEADO VISITS TO BE THOUGHTFUL INTENTS, NOT SURPRISING ACCIDENTS.
THE “HELLO, MY NAME IS:TEADO” CAMPAIGN WOULD START OFF BY UPDATING TEADO’S RELATIVELY OUTDATED BRANDING AND WEBSITE(S). BECAUSE TEADO IS LOCATED MOSTLY ON COLLEGE CAMPUSES, THE CAMPAIGN WOULD CONTINUE BY ORGANIZING SOCIAL ACTIVITIES AND MEETINGS TO INTRODUCE COLLEGE STUDENTS WHO ARE NEW TO THE AREA OR SIMPLY MEETING NEW PEOPLE TO EACH OTHER. LASTLY, THE CAMPAIGN WOULD ALSO GIVE PEOPLE THE OPPORTUNITY TO “MEET” THE OWNER SHIN POON, WHO IS USUALLY HIDDEN.
About ME
Hi I'm Jacob folta! Creativity has always flowed through my veins; from the electric guitar I got for my 8th birthday to begging my parents for an adobe subscription to make the best youtube videos in middle school, my creativity has always needed an outlet.
I learned to channel my creativity into digital design when I got into the advertising design program at the Advanced Technology Center during my junior year of high school. This program gave me technical skills along with dozens of creative techniques. I continued developing my passion into a craft at Virginia Commonwealth University With a degree in creative Advertising.
Advertising needs to be an experience. It’s not good enough to state what you are selling and why. Involving the audience into the conversation creates a genuine connection between a person in the brand. It’s all about the people. How can you benefit them?
Experience
02.2026
/
PRESENT
GRAPHIC DESIGN INTERN
THE MSQ SHOP
Design: Work on a variety of design projects such as web graphics, logos, and merchandise concepts for the Grammy winning artist Alexander Mack. Experience: I worked under the Creative Director along with a few other interns. I had the opportunity to get direct feedback on my work and even attended an event to help create content. This was a hybrid postition giving me field and remote working experience.
05.2025
/
01.2026
INTERN/ADVERTISING CONSULTANT
NIKO MINES INTERIOR DESIGN
Crafted advertising materials for finished projects using photography and lightroom. Advised on advertising strategies to help expand her reach. Worked on a variety of residental and commercial projects. Hand-ons tasks included pasting wallpaper, painting cabinets, as well as full installs.
04.2024
/
06.2024
INTERN/BRANDING + OUTREACH
WOODRUFF COMPANY FOR ENGINEERED SOLUTIONS
Provided administrative brand assistance, including website maintenance, recommending design changes, business card design, and copy writing. Conducted promotional outreach for Amtrak, in Fredericksburg, achieving 100+ newsletter sign-ups and social media followers in one event.
06.2021
/
PRESENT
PHOTOGRAPHER + GRAPHIC DESIGNER
FREELANCE
Executed advertising materials to client satisfaction on various projects utilizing skills in Adobe Creative Suite. (Logo, Social Media, Videos) Provided freelance photopraphy for portraits, events, and real estate/ interiors. Ranging between 300-1000 photos a shoot that would be sorted and edited. My work has been shared on various of platforms such as MLS, social media, and NikoMines.com Past Clients: The Atlantic, Sentara, Exit Realty, Niko Mines Interiors
Services
A MULTI-SKILLED CREATIVE ADVERTISING STUDENT WITH A PASSION FOR CREATING UNIQUE CAMPAIGNS THROUGH STORYTELLING, BRAND IDENTITY, AND CONSUMER RESEARCH. PROFICIENT IN INDUSTRY-STANDARD SOFTWARE LIKE THE ADOBE CREATIVE SUITE AND FINAL CUT PRO. EXPERIENCED IN SOCIAL MEDIA MANAGEMENT, IN-PERSON OUTREACH, AND BRAND DEVELOPMENT.
STORY TELLING
BRAND IDENTITY + DEVELopment
MulTIMedia Campaigns
CopyWriting
Video Editing
Small scale production
Specialization