About ME
Creativity has always flowed through my veins; from the electric guitar I got for my 8th birthday to begging my parents for an adobe subscription to make the best youtube videos in middle school, my creativity has always needed an outlet.
I learned to channel my creativity into digital design when I got into the advertising design program at the Advanced Technology Center during my junior year of high school. This program gave me technical skills along with dozens of creative techniques. I continued developing my passion into a craft at Virginia Commonwealth University With a degree in creative Advertising.
Advertising needs to be an experience. It’s not good enough to state what you are selling and why. Involving the audience into the conversation creates a genuine connection between a person in the brand. It’s all about the people. How can you benefit them?
works
CLIENT: TEA-DO
NO ONE KNOWS TEADO. IT’S A “HIDDEN GEM” IN OTHER WORDS. BUT AFTER 13 YEARS, HIDDEN GEM JUST DOESN'T CUT IT. SOME REVIEWS SAY THEY FOUND TEADO WHILE APARTMENT HUNTING AND REALIZED HOW GOOD ITS DRINKS ARE. WE WANT TEADO VISITS TO BE THOUGHTFUL INTENTS, NOT SURPRISING ACCIDENTS.
THE “HELLO, MY NAME IS:TEADO” CAMPAIGN WOULD START OFF BY UPDATING TEADO’S RELATIVELY OUTDATED BRANDING AND WEBSITE THEN WOULD CONTINUE BY ORGANIZING SOCIAL ACTIVITIES AND MEETINGS TO INTRODUCE COLLEGE STUDENTS WHO ARE NEW TO THE AREA OR SIMPLY MEETING NEW PEOPLE TO EACH OTHER.
CLIENT: TEA-DO
NO ONE KNOWS TEADO. PEOPLE TRY TEADO BECAUSE IT’S JUST THERE. IT’S A “HIDDEN GEM” IN OTHER WORDS. BUT AFTER 13 YEARS, HIDDEN GEM JUST DOESN'T CUT IT. SOME REVIEWS SAY THEY FOUND TEADO WHILE APARTMENT HUNTING AND REALIZED HOW GOOD ITS DRINKS ARE. WE WANT TEADO VISITS TO BE THOUGHTFUL INTENTS, NOT SURPRISING ACCIDENTS.
THE “HELLO, MY NAME IS:TEADO” CAMPAIGN WOULD START OFF BY UPDATING TEADO’S RELATIVELY OUTDATED BRANDING AND WEBSITE(S). BECAUSE TEADO IS LOCATED MOSTLY ON COLLEGE CAMPUSES, THE CAMPAIGN WOULD CONTINUE BY ORGANIZING SOCIAL ACTIVITIES AND MEETINGS TO INTRODUCE COLLEGE STUDENTS WHO ARE NEW TO THE AREA OR SIMPLY MEETING NEW PEOPLE TO EACH OTHER. LASTLY, THE CAMPAIGN WOULD ALSO GIVE PEOPLE THE OPPORTUNITY TO “MEET” THE OWNER SHIN POON, WHO IS USUALLY HIDDEN.
CLIENT: BETTER THINGS (FX)
INSPIRED BY POLITICAL ARTIST: ARDESHIR MOHASSES; THIS CAMPAIGN IS FOR THE FINAL SEASON OF THE SHOW BETTER THINGS. IT CONTAINS A CLASSIC SHOW POSTER AND IS ACCOMPANIED BY 3 WEB/SOCIAL ADS. THE CAMPAIGN IS CENTERED AROUND THE MAIN PLOT POINT OF THE FINAL SEASON AND THE DYNAMICS OF THE FAMILY.
CLIENT: TEA-DO
NO ONE KNOWS TEADO. PEOPLE TRY TEADO BECAUSE IT’S JUST THERE. IT’S A “HIDDEN GEM” IN OTHER WORDS. BUT AFTER 13 YEARS, HIDDEN GEM JUST DOESN'T CUT IT. SOME REVIEWS SAY THEY FOUND TEADO WHILE APARTMENT HUNTING AND REALIZED HOW GOOD ITS DRINKS ARE. WE WANT TEADO VISITS TO BE THOUGHTFUL INTENTS, NOT SURPRISING ACCIDENTS.
THE “HELLO, MY NAME IS:TEADO” CAMPAIGN WOULD START OFF BY UPDATING TEADO’S RELATIVELY OUTDATED BRANDING AND WEBSITE(S). BECAUSE TEADO IS LOCATED MOSTLY ON COLLEGE CAMPUSES, THE CAMPAIGN WOULD CONTINUE BY ORGANIZING SOCIAL ACTIVITIES AND MEETINGS TO INTRODUCE COLLEGE STUDENTS WHO ARE NEW TO THE AREA OR SIMPLY MEETING NEW PEOPLE TO EACH OTHER. LASTLY, THE CAMPAIGN WOULD ALSO GIVE PEOPLE THE OPPORTUNITY TO “MEET” THE OWNER SHIN POON, WHO IS USUALLY HIDDEN.
CLIENT: FROSTY PAWS
FOR THIS CAMPAIGN WE HAD TWO MAIN INSPIRATIONS: A DOG BEING A PERSON'S BEST FRIEND, AND THE INFAMOUS DOGS PLAYING POKER PAINTING. WE CAME UP WITH "WHY SHOULD HUMANS HAVE ALL THE FUN?" PLAYING WITH THE CONCEPT OF DOGS DOING HUMAN ACTIVITIES.
WE ALSO DECIDED TO EXPERIMENT WITH AI TO HELP US WITH NAIL THE ART STYLE WE WANTED TO ACHIEVE. WE USE GOOGLES IMAGE GENERATION, WHISK, TO GENERATE THE CHARACTERS AND SCENE OF THE AD.
Services
A MULTI-SKILLED CREATIVE ADVERTISING STUDENT WITH A PASSION FOR CREATING UNIQUE CAMPAIGNS THROUGH STORYTELLING, BRAND IDENTITY, AND CONSUMER RESEARCH. PROFICIENT IN INDUSTRY-STANDARD SOFTWARE LIKE THE ADOBE CREATIVE SUITE AND FINAL CUT PRO. EXPERIENCED IN SOCIAL MEDIA MANAGEMENT, IN-PERSON OUTREACH, AND BRAND DEVELOPMENT.
STORY TELLING
BRAND IDENTITY + DEVELopment
MulTIMedia Campaigns
CopyWriting
Video Editing
Small scale production